Wooden wonders since 1903
Over 120 years of traditional German wooden toy craftsmanship. That is Heros Toys.
Over 120 years quality
Heros Toys is an iconic German wooden toy brand that has been producing high-quality and durable wooden toys for over 120 years. Rooted in tradition and craftsmanship, the brand was founded in 1903 when Herrmann Rossberg established the first toy factory in Lam, Bavaria. Even before that, the region had a long history of woodworking, with a sawmill operating on the site since the 1300s.
Heros toys are designed to spark children’s creativity, develop motor skills, and provide fun, educational play experiences using natural materials. The brand is best known for its wooden construction sets, blocks and games, which have entertained generations while upholding the highest standards of safety and sustainability.
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Heros Toys Joins Tactic Group
In 2025, Heros Toys joined the Tactic Group, a respected Nordic toy and game manufacturer. The partnership allows Heros to continue its tradition of crafting high-quality wooden toys, with production remaining at the Lam factory in Germany to uphold its established standards.
By combining Heros’ craftsmanship with Tactic’s expertise in games and play, the brand expands into broader markets while staying true to its roots. Together, they ensure the Heros legacy lives on—offering sustainable wooden toys that inspire learning and creativity for new generations.
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