Tactic Group Strengthens Its Position and Expands into Germany with a Significant Business Acquisition
Tactic Games Oy and the international Simba Dickie Group have signed a business acquisition agreement, under which the production of Heros toys and wooden game components in Germany was transferred to Tactic’s ownership on January 31, 2025. Heros is an iconic German toy brand, with its factory producing toys for over 120 years.
Following this acquisition, Tactic has taken over the responsibilities for all employees, properties, and equipment of Heros GmbH & Co. KG at the factory located in Lam, in the Bavarian Forest region. At the same time, strong German toy brands Heros and Lorenz have become part of Tactic’s portfolio. The newly established Heros Wooden Toys GmbH, now part of the Tactic Group, will continue the production of Heros wooden toys and game components at the German factory.
Sustainable and High-Quality Wooden Products from Germany
“We highly value Heros’ strong brand and the unique expertise of the local team in wooden product manufacturing. Their commitment to quality and responsible production perfectly aligns with our vision. We are excited to continue the rich legacy of Heros,” says Lauri Nieminen, CEO of Tactic Games Oy.
“We look forward to developing new products and continuing the factory’s long history for decades to come. This acquisition is also a significant step for Tactic’s expansion into the German market.”
Simba Dickie Group has owned Heros wooden toys since 2010, but due to a challenging market environment, it has not been able to fully utilize the factory’s production capacity in Germany.
“We have been looking for a solution that also secures our employees’ jobs, and we are very pleased to have found the perfect partner in Tactic Games Oy,” says Florian Sieber, CEO of Simba Dickie Group.
“Tactic’s background as a family-owned company and their commitment to toy manufacturing make them the ideal successor to Heros’ legacy,” Sieber continues.
